Ordering Custom Shirts & Apparel in 2017
WHAT YOU SHOULD KNOW:
In todays world, nothing stand still. There are big market forces that are shifting the way we reach our customers, audience and fans, and you need to be a step ahead to complete.
MAIN CONSIDERATIONS FOR CUSTOM PRINTED SHIRTS IN 2017 (FOR SELLERS AND BUSINESSES)
For those selling merchandise, it’s important to know the “new celebrity”. With youtube, blogs, and other social media outlets, there are now 10x the influencers there was before. George Clooney wearing a Rolex is well and good for multimillion dollar companies, but it’s now realistic to do give-aways to small-medium level celebreties (the “new celebrity”) and get exposure to millions of people for cheap. Influencer advertising is growing and you should try to ride the wave if you want your merchandise to sell. Target the thought leaders in your industry and see if they’re open to receiving some free stuff in exchange for wearing it live or mentioning it to their audience.
ATTENTION SPAN & TRENDS
What gives Snapchat its allure? The way that the substance vanishes. Today more than ever, our attentions are spread thin and easily captivated. For those producing apparel, it can be a great way to ride these mini cultural waves. Politics, news, events and trends are all great ways to connect with others and get your brand or message out there. Keep Calm and Think on it.
The tightening 2017 economy means that while people are focused on price, the need for clothing is never going away. Quality custom printed shirts are still trending, whether for sale, events or business purposes, and in the case of give-away can be a great way to win potential customers over to your clothing brand.
COST OF OTHER FORMS OF MARKETING
Digital advertising prices continue to grow and grow. At the time of writing this Googles (alphabet’s) stock just hit 1000$ USD per share! There are more effective and personal ways to reach customers, and your branded sweater keeping someone warm on a cool evening is a great way to impact people at low cost when digital advertising is overvalued.
Every year, more fabric types are produced. Now, bamboo, organic, dry-fit, moisture wicking, spandex/sport materials, tri-blends and other fabric types are more accessible and affordable than ever. If you’re looking to niche down, free-trade organic cotton for a vegan line, or dry-fit leisure athletic wear for cyclist enthesiasts would be great examples of what can be done.
Leisure athletic wear continues to dominate fashion trends. A pair of sneakers, joggers, a T-shirt and light hoodie is the new suit. There’s lots of room in this market segment for new brands looking to position themselves as the next bench or lululemon.
BOTTOM LINE ON ORDERING CUSTOM PRINTED SHIRTS IN 2017:
Keep an eye on the trends and follow the money. There are a lot of fabric options to choose from and shirts aren’t going anywhere so there will always be room for expression, attention, and profitability with smart purchasing choices.